Poplinen
Content Writing
the situation
Create informative content for Poplinen to share with email subscribers and social audiences.
the solution
Unique and well-researched blog pieces on sustainable fashion enhanced with SEO best practices to drive site visits and organic search performance.
“Many brands are hesitant to make the change, claiming extending into larger sizes is too costly and without sufficient benefit. But with the plus-size market valued at $9.8 billion in 2019 alone and data showing this consumer shops and spends even more than their straight-sized counterparts, brands clinging to traditional sizing stand to be left behind.”
“The circular movement has brought about many creative solutions to making clothing last longer. Slow fashion brands have engineered ways to easily take in and out pieces, allowing them to adapt to the natural ebb and flow of women’s bodies. Brands like Girlfriend Collective and Knickey, have started upcycling older styles into brand-new pieces and even products like insulation.”